Simone Prescott

I manage a portfolio of exact-match .com names. Each one goes to the operating company it describes best, and finding that company is most of the work.

Before I write to anyone, I map who already trades under the name: the firms that use the words, the customers who search for them, the address each firm uses now. Usually one company stands out. That is the only one I contact.

My notes are short. One observation about your market or your current domain, and one question. A no closes the matter for good.

I work from an office on East Main Street in downtown Richmond, a few blocks from the Capitol and the river. The companies I write to are anywhere in the United States.